Samsung
Samsung
Developed the character "Speedy" for the Samsung F Series launch—a man who is the fastest at everything, embodying the phone’s high-speed performance. This creative concept effectively highlights the device’s fast processing power in an engaging and relatable way.
Led the creative development of the #FullOnSpeedy campaign for Samsung handheld devices. We collaborated with Bollywood actor Pulkit Samrat to bring the character to life, enhancing the campaign’s appeal and reach.
#FullOnSpeedy
Art Direction
Worked on multiple art direction concepts for the campaign, crafting distinct visual styles that aligned with thes fun and youthful brand identity.
Client
Samsung
Version
01
Client
Samsung
Version
02
