CHAI-FI
India has the second-largest workforce in the world, with many laborers grinding through 16-17 hour shifts just to make ends meet. Their exhausting routine leaves little time for joy, connection, or even a break.
Enter Chai-Fi—an ingenious creation by Chakra Tea, a beloved brand in central India. It’s no ordinary tea kettle. When heated, it doesn’t just brew tea—it generates free Wi-Fi, giving workers access to music, movies, news, sports, and, most importantly, a way to connect with their families.
Kettle that generates Wifi using heat energy
Isometric View of the Kettle. Breakdown of its functionality
Chai-fy logo in Hindi & English
Campaigns Of The World
The idea is simple, yet its impact is profound. Chakra Tea installed a wi-fi enabled kettle at the tea stalls frequented by workers. So, on top of sipping their tea, the workers indulged in leisurely activities on the internet.
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Branding In Asia
Chai-Fi is one such innovation. It brings joy in people’s lives while opening up a world of possibilities
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