Resolution For Two. UNICEF.
A two-step approach aimed at leveraging the generous holiday mood to drive donations for the three identified themes – malnutrition, vaccination and disaster.
Step 1 - Find a universal truth around the holiday season that works across the key markets.
Step 2 - Establish theme connect with this universal truth.
Creative approach
New year is the time when we make a resolution to make some positive changes in our lives. Resolutions though, are individualistic in nature.
What if we made them more collaborative? This would help vulnerable children get things that matter the most to their survival. So as we enter 2021, let’s make a resolution for two, to make 2021 better for a child in critical need.
Global
Campaign
The campaign went live in the Philippines, Italy, South Korea, Andorra, Brazil, Malaysia, and more, making a significant impact on donations.
Social Media Campaigns
